The video’s opening shot shows a man hiding under a bed snipping in a hole in someone’s sock. Seconds later, the same man uses a saw to shorten a table leg so that it wobbles during breakfast. “My job is to make things shitty,” the man explains. “The official title is enshittificator. What I do is I take things that are perfectly fine and I make them worse.”
The video, released recently by the Norwegian Consumer Council, is an absurdist take on a serious issue; it is part of a wider, global campaign aimed at fighting back against the “enshittification”, or gradual deterioration, of digital products and services.
“We wanted to show that you wouldn’t accept this in the analogue world,” said Finn Lützow-Holm Myrstad, the council’s director of digital policy. “But this is happening every day in our digital products and services, and we really think it doesn’t need to be that way.”
Coined by author Cory Doctorow, the term enshittification refers to the deliberate degradation of a service or product, particularly in the digital sphere. Examples abound, from social media feeds that have gradually become littered with adverts and scams to software updates that leave phones lagging and chatbots that supplant customer service agents.
I agree with you about the circular networks of leadership on boards. But they do still have to answer to the hedge funds and such that have large stakes in the company, and can tank the stock price by selling suddenly. And they also have a fiduciary responsibility to the shareholders, who can and do sue. But my point was that the boards chose CEOs that favor the short term. And because of that, more people who want to be ceos try to follow that pattern.
As for the replacing humans. I just don’t think they care about that as much as making money. Myevidence is that they aren’t idiots. They know AI as it is today isn’t going to replace humans. But saying it will boosts thier stock price.
:-/