Ultra-processed foods (UPFs) have more in common with cigarettes than with fruit or vegetables, and require far tighter regulation, according to a new report.
UPFs and cigarettes are engineered to encourage addiction and consumption, researchers from three US universities said, pointing to the parallels in widespread health harms that link both.
UPFs, which are widely available worldwide, are food products that have been industrially manufactured, often using emulsifiers or artificial colouring and flavours. The category includes soft drinks and packaged snacks such as crisps and biscuits.
There are similarities in the production processes of UPFs and cigarettes, and in manufacturers’ efforts to optimise the “doses” of products and how quickly they act on reward pathways in the body, according to the paper from researchers at Harvard, the University of Michigan and Duke University.
One of the authors, Prof Ashley Gearhardt of the University of Michigan, a clinical psychologist specialising in addiction, said her patients made the same links: “They would say, ‘I feel addicted to this stuff, I crave it – I used to smoke cigarettes [and] now I have the same habit but it’s with soda and doughnuts. I know it’s killing me; I want to quit, but I can’t.’”
Yeah, and no one is saying that either.
We all agree people need to eat healthier. Targeting “ultra-processed foods” is a stupid way to accomplish that. It would backfire completely, and cause more problems than it would solve.
Then let’s hear your genius, sure-fire, guaranteed-to-work idea that’s been built on high-quality research and rigorous data collection methodology.
You clearly don’t know how ridiculously stupid the entire food labeling regulations process is. All because CEOs refuse to do reasonable, rational things that are better for human beings than their stock price.
The problem here isn’t the regulations. The problem is the failure to recognize that every regulation is written in somebody’s blood. So, how many people is the “right” number of people who need to die of preventable causes before we conclusively say “maximizing addictive properties in food” is no longer a business practice we’re willing to accept as a nation? Do 100 people need to die? Thousands? Do you need to see millions of dead bodies piled up end-over-end like cord wood before you recognize that, gosh golly gee, maybe we should listen to scientific opinions over corporatist scumbag opinions?