Ultra-processed foods (UPFs) have more in common with cigarettes than with fruit or vegetables, and require far tighter regulation, according to a new report.
UPFs and cigarettes are engineered to encourage addiction and consumption, researchers from three US universities said, pointing to the parallels in widespread health harms that link both.
UPFs, which are widely available worldwide, are food products that have been industrially manufactured, often using emulsifiers or artificial colouring and flavours. The category includes soft drinks and packaged snacks such as crisps and biscuits.
There are similarities in the production processes of UPFs and cigarettes, and in manufacturers’ efforts to optimise the “doses” of products and how quickly they act on reward pathways in the body, according to the paper from researchers at Harvard, the University of Michigan and Duke University.
One of the authors, Prof Ashley Gearhardt of the University of Michigan, a clinical psychologist specialising in addiction, said her patients made the same links: “They would say, ‘I feel addicted to this stuff, I crave it – I used to smoke cigarettes [and] now I have the same habit but it’s with soda and doughnuts. I know it’s killing me; I want to quit, but I can’t.’”



There are places that don’t have easy access to fresh food. You want people to die of preventable causes? Let’s ban the bread they make their fucking sandwiches with, because other people are shortsighted and privileged enough to think that the only reason anyone doesn’t choose whole-grain, small-batch, artisinal bread is because white bread is “ultra-processed”, so it must be addictive.
By the same token, banning Cheerios would be a great way to make sure a bunch of kids are malnourished.
Apply a little reading comprehension to this extremely scientific article and see how they’re dancing around the fact that “ultra-processed” isn’t synonymous with “unhealthy”. Phrases like “includes soft drinks and packaged snacks such as crisps and biscuits” are clearly manipulative language meant to gloss over the fact that the category includes those things but is not limited to them.
Anyway, here are some better ideas: a four day work week and expanding work-from-home so that people actually have time to make healthy choices. Or how about better funding for school lunches, with an emphasis on variety so that kids can be exposed to more foods, giving them the tools to make healthier choices later in life.
There are so many ways we could try to improve this situation, and blanket bans is by a wide margin the most idiotic.