In terms of cost of an ad to earnings, and how well, even a targeted ad, can hold a viewer’s attention. Have we just become numb to ads? Does targeted advertising actually yield better results?
In terms of cost of an ad to earnings, and how well, even a targeted ad, can hold a viewer’s attention. Have we just become numb to ads? Does targeted advertising actually yield better results?
Any company that pays for ads closely tracks the efficacy of ads and can more or less prove that the ads are worth it. There’s no guess work.
I guess they can’t put metrics on word of mouth. I would say an outstanding product markets itself and is more effective than millions spent on ads
Of course an outstanding product will spread via word-of-mouth… but as it turns out, word-of-mouth only does so much. I wouldn’t say word-of-mouth just “markets itself”. You’ll need some sort of critical mass before that really works out. There are plenty of good products out there that are not getting bought even if they’re better than the competitor, because the competitor has better marketing.
like modos, the open source e-ink kit with as fast refresh rates as LCD screens? on crowdsource right now
and as “open printer”? open source printer with refillable ink cartridges, no tracking shenanigans, a repairable design and possibility to just put a roll of paper (at most A3 in width) then letting it print bannerolls… crowdsource too iirc
And how many units do these things sell compared to a shitty HP printer? I would guess the shitty HP printer sells more.
lmao i added to the word of mouth here, that was the point.
ofcourse HP sells more. they’re a market monopoly that polemically and aggressively remove common knowledge of competitors when able to.