A decade and a half on from the Pirate Bay trial, the winds have begun to shift. On an unusually warm summer’s day, I sit with fellow film critics by the old city harbour, once a haven for merchants and, rumour has it, smugglers. Cold bigstrongs in hand (that’s what they call pints up here), they start venting about the “enshittification” of streaming – enshittification being the process by which platforms degrade their services and ultimately die in the pursuit of profit. Netflix now costs upwards of 199 SEK (£15), and you need more and more subscriptions to watch the same shows you used to find in one place. Most platforms now offer plans that, despite the fee, force advertisements on subscribers. Regional restrictions often compel users to use VPNs to access the full selection of available content. The average European household now spends close to €700 (£600) a year on three or more VOD subscriptions. People pay more and get less.
According to London‑based piracy monitoring and content‑protection firm MUSO, unlicensed streaming is the predominant source of TV and film piracy, accounting for 96% in 2023. Piracy reached a low in 2020, with 130bn website visits. But by 2024 that number had risen to 216bn. In Sweden, 25% of people surveyed reported pirating in 2024, a trend mostly driven by those aged 15 to 24. Piracy is back, just sailing under a different flag.
Eh, for most things, sure. I’m right with you for most media, but there’s a lot to be said for confining content when it’s part of the cultural zeitgeist. Ain’t nobody talking about Game of Thrones now, and it’s only 6 years old, not even a decade.
With any sort of piracy setup, almost all mainstream media is incredibly easy to get within a few hours of release, and most “Long Tail” content can be found pretty easily, too. If it’s so obscure that you still can’t find it, then that’s likely a good indication that you’re solidly pushing into indie content that hardly earns any income, so they could really benefit from us paying for their content.
We do try to make sure indie content creators get paid, though. For example, Kindle Unlimited is pretty amazing for us. My wife and I share an account, and we read so voraciously that authors get paid out about 10× what we pay for the service. Maths out roughly like this: ~30 books/month, on average, at ~1¢/page (actual pages, not Kindle standardized e-reader pages, which are only half a page), at ~250-300 pages/book is $75-90/mo, and we pay for 2 years in advance at I think $7ish/mo.
But I’m totally with you on games. I spend lots on videogames, but almost entirely for indie game bundles at $1-2/game, typically. I have literally thousands of games I’d love to play going back decades, so I don’t need the latest releases unless it’s a game I’m super excited for.