Will MSFT bet the farm, take the upfront loss on the unit, and try to convince everyone this is both their next handheld and their next mainline living room console at the same time?
Nah. The ROG Ally X they already make with windows 11 and 1 TB is $800+tax. The ROG Ally that came before it was $700 and currently sells for like $400 or so.
The 2TB Rog Ally X is about $1k + tax. I honestly doubt they can get people to pay more than that for a handheld, regardless of the Z2 chip. They are having trouble selling the ones they currently make. Add to this that Lenovo just launched the steam os variant of their newest handheld and it’s significantly cheaper.
Oh dear god it is apparently serious.
https://news.xbox.com/en-us/2025/06/08/xbox-handheld-rog-ally-x-games-showcase/
Any guesses for MSRP?
$1200 for the X variant?
$600?
Will MSFT bet the farm, take the upfront loss on the unit, and try to convince everyone this is both their next handheld and their next mainline living room console at the same time?
Nah. The ROG Ally X they already make with windows 11 and 1 TB is $800+tax. The ROG Ally that came before it was $700 and currently sells for like $400 or so.
The 2TB Rog Ally X is about $1k + tax. I honestly doubt they can get people to pay more than that for a handheld, regardless of the Z2 chip. They are having trouble selling the ones they currently make. Add to this that Lenovo just launched the steam os variant of their newest handheld and it’s significantly cheaper.