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Yeah it seems it’s conservatives who are the ones who like to obsess and make it the topic of discussion to make their followers think it is the left’s primary platform of focus.
And then they also fixate on entertainment like games or movies to further play up how everything is woke as though it’s the left politicians making all that.
And it’s because that’s really the only compelling thing they have to play up to their followers who too make it their entire identity of conflict, since their other policies aren’t working class friendly.
Reason this has gotten lot of attention is that the way US has been negatively affective international citizens. Even if someone wants to keep their head in the sand when it comes to the US it’s hard to ignore when they keep threatening tarrifs and then start threatening allies and forming bonds with their enemies.