cynical (/ˈsɪnɪkl/) adjective

• concerned only with one’s own interests and typically disregarding accepted standards in order to achieve them.

Technically all corporations and enterprises in a free market have to adhere to that description, by design. Corporations are fundamentally social structures built for one and one purpose only - creating value for shareholders.

I have found that most of the problems that have been around for a long time and whose solutions seem “so easy if only anyone would bother to do it”, are not actually that easy once you actually think about it.