

Urban Decay has been a sinking ship for years now because they strayed from what made them so beloved. They used to have palettes with funky, grungy color stories, bold nail polishes, and tons of unique colorful single shadows. Somewhere along the way they became so boring and a lot of us who loved them have moved on.
What’s going to attract teenagers to Urban Decay? It’s not a clean girl aesthetic brand, and teenagers don’t have the connection with it that their mothers likely did.
In addition to OnlyFans, this woman seems to also have a sizable TikTok following as a beauty content creator. She probably has the audience that Urban Decay wants to reach. I don’t think it’s a bad idea as a means of getting that audience’s attention, I just wonder how much they’ll be interested in Urban Decay’s product line. Or maybe UD will make even more changes to their product line to attract teenagers. Which… go ahead, I guess, but it’s also sad to see.
I am a staunch second-wave feminist. I believe in equal rights and equal respect for men and women and everyone else who doesn’t fit into that binary, and that all should be able to work toward the life that suits them best without worrying about traditional gender roles.
It makes me sad to see women who are quick to say they’re not a feminist, because they certainly benefit from feminism and I think they’d be rightly enraged if that went away. If they lost the right to vote, to have a bank account or own a home, to pursue whatever education interests them and work in that field, to choose whether/when/how to have children (RIP Roe v Wade), etc. I think a lot of women take a lot of these things for granted, but they exist because of feminism.
Sadly, I think the term ‘feminism’ has been successfully demonized in online spaces, to the point that many think it’s the same as feminazi. In part this is because the most awful and vocal part of any movement draws a lot of negative attention, and subsequently those who are against equality for women can use feminazis as a boogeyman to denigrate the feminist movement.