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Cake day: June 30th, 2023

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  • I think that’s absolutely it. I’d bet reddit has a metric that shows that their “front page” algorithm is much more “effective” at retaining eyeballs and clicks than users who view subreddits directly, so disposing a feature that reduces friction on the less “effective” method of engagement will drive more users to the front page and the algorithmic capture that drives up Reddit’s metrics. Probably harder to serve ads on individual subreddit too because sponsored posts look more out of place when the content is less heterogeneous