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Rich people figured out that if you buy a news outlet and just have them repeat a lie over and over and over and over it just becomes a fact that everyone knows.
From there you have your politicians run on fixing the problem you lied about existing and now everyone is convinced that not only is the problem real, but only the right wingers can fix it.
Bonus: when your chosen politicians win, you can have your media outlet lie about the problem being fixed to give people a warm fuzzy to reinforce voting this way.
Incredible that Trump remains so mad that Obama got a Nobel Peace Prize that he’s willing to literally just order an ally to give up so he can claim he made the peace and demand his prize. He really was just entirely broken by a black man being president.