• fizzbang@lemmy.world
    link
    fedilink
    arrow-up
    19
    ·
    7 hours ago

    Eventually their stock price will crater if the platform hollows out any more. Companies pay a lot of money for advertisements and they measure the effectiveness of the ads. Ad platforms (usually) spend a lot of money to ensure that impressions aren’t wasted on bot traffic.

    If you shed your user base while amplifying bot accounts, there’s no reason for companies to bring their ad spend to you.

    Once again MBA greed and short term thinking wrecks something that had value.

    • Hugucinogens@lemmy.blahaj.zone
      link
      fedilink
      arrow-up
      2
      ·
      20 minutes ago

      Not wrecked. Cashed out. It’s intentional, and they’re just making as much as they can get away with, before the well dries out.

      It’s wrecked for the users, sure, but this is what capitalism is. Stealing and selling what others created, for profit, fucking them over.

    • Wildmimic@anarchist.nexus
      link
      fedilink
      English
      arrow-up
      1
      ·
      2 hours ago

      Also, if they do not reign in the bots, their data becomes useless for AI companies, so these deals will stop to pay too.