Instead of discarding stock, companies are encouraged to manage their stock more effectively, handle returns, and explore alternatives such as resale, remanufacturing, donations, or reuse.
The ban on destruction of unsold apparel, clothing accessories and footwear and the derogations will apply to large companies from 19 July 2026. Medium-sized companies are expected to follow in 2030. The rules on disclosure under the ESPR already apply to large companies and will also apply to medium-sized companies in 2030.
Isn’t that exactly what artificial scarcity is? Limited stock for the sake of limiting it, not due to actual supply/demand.
Yeah, I guess we need a third category then. What they’re currently doing involves overproduction at first, but that is later turned into artificial scarcity by destroying the products. How’s “extra wasteful, diabolical scarcity” for a term?