I’m not sure if I’m going crazy. I’m looking at a mid-00s skate magazine right now sponsored by a brand called 3120. I wouldn’t say it was all the rage back then, but it was a reasonably well known brand in skating and hip hop circles. Using ddg and qwant I couldn’t find a single relevant hit. Anyone remember?
That would make sense, but I remember a lot of people calling it “BIZO”