Mine is Consumer.
I hate that word because it is simply a word to brand anybody as lesser than in the eyes of capitalism. It makes your existence look like that is all that you’re to do, to be doing and to exist for. Just consume shit. Consume media. Consume content. Consume this and that.
The only association I would use consumption and consume in is in regards to food. Not every god damn thing else and it’s pathetic that the word has been applied to everything to the point of it being normalized.
I would prefer buyer or customer. Not Consumer.
On that vein, companies calling their employees by their name suffixed with -er (or similar). Anything to fit in culturally or whatever the hell they want.
It always comes across as insincere and disingenuous.
Companies ‘speaking’ is always disingenuous.