Plex has announced a massive price increase on the service’s Lifetime Plex Pass. On July 1, the lifetime subscription option will go from $249.99 to $749.99, an increase of 200%. The price hike will only apply to new subscribers, with no changes to monthly or annual subscription pricing.
I think it’s important to recognize what Plex is saying with this announcement: their current business model isn’t sustainable. That means those who already have lifetime passes are vulnerable to Plex going away. If/when that happens, what will those users do then? That’s the conversation worth having now.